HOW WE DRIVE SUCCESS FOR OUR BRANDS.
Our success begins and ends with our people: our corporate employees, our franchise partners, and our vendor partners. Ultimately, these groups will be supporting our end customers, so we must invest the time and resources in choosing the right people. Our franchisees are an extension of our corporate family; the difference is, you don't typically get to choose your family. We do get to choose our franchisees, and they get to choose us, so we take that mutual evaluation process seriously. From initial contact to discovery days to signing the paperwork, we are vetting out the best fit and most qualified candidates for the job. Similarly, we invest in the best and most qualified corporate staff to support our franchisees, providing more in-house resources than a typical franchisor.
The second key to our approach is our investment in marketing. This part of our approach is very different from most franchisors, as depicted in the Success vs. Doom Loop diagrams below. We believe that franchisees must spend money on marketing in order to generate customers to make their business viable for the long term. Furthermore, we understand that most franchisees either do not understand or have experience with marketing, so we provide clear guidance, direction and support on executing a successful marketing plan.
Finally, our focus on operational excellence is key to our success. This means implementing best in class systems, making continuous improvements to our products and services, and constantly surveying our customers and franchisees to ensure we have the combined knowledge and perspective of all people involved.
THE SUCCESS LOOP:
BUZZ FRANCHISE BRANDS APPROACH
Buzz Franchise Brands takes an intentional, direct approach to marketing because we know that effective marketing is at the core of building a successful business. Our companies require franchisees to put a strategic marketing plan in place, guiding them along the way.
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THE DOOM LOOP:
THE TYPICAL FRANCHISOR
The typical franchisor takes a lackadaisical approach to marketing, advising franchisees:
"Just spend a few thousand dollars on your marketing and that ought to help you recruit some customers..."
They offer no formal marketing plans and require little to ensure it as a strategic business priority.
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What about launching new brands?
With the vision to be a leading multi-brand franchisor, we're always thinking about opportunities that would be successful under our franchisor umbrella. We will both incubate and/or acquire businesses that we feel will enhance our company. We have a very clear strategy behind the types of businesses that fit our model and look for some specific criteria when analyzing or considering new brand opportunities. This criteria typically includes businesses that:
Provide services to the home.
Exist in a large, fragmented market.
Are within industries that have a reputation for lack of professionalism.
Work on a recurring revenue model.
Require a low investment and offer a quick breakeven opportunity.